|Products & Services|
A test of advertising effectiveness on desired part of consumers provides us with information how much consumers remember about an advertisement,
what influence it had over them. It also gives us further information on efficiency and monitoring of sales actions.
To obtain fair results following principles must be observed:
The main effort of a Recall Test is to learn from a current market situation and get advantage from these experiences in the future.
- proficiency in following the method and customer approach
- proficiency in data evaluating and creating consequences
- people responsible for sales actions are not allowed to know about monitoring and testing
The chart indicates how much consumers - doctors remembered from product X advertising that is their perception of the presentation.